Since I last wrote about comedian/videomaker Conner O’Malley in 2020, he’s been posting much less frequently to YouTube, as his work has become more ambitious and elaborate. His latest, “Rebranded Mickey Mouse”, went online in March – and it may be his best to date. O’Malley compresses so much gobsmacking bizarreness – scary-funny-weird narrative surprises, uncanny use of deepfakes and grandiose world-building – into its ten-minute running time that he seems to have assembled all the elements of a totally fresh, satirical aesthetic. It both begs for and beggars analysis.
I won’t ruin it for you by attempting to summarize the story. [Editor’s Note: Watch it below!] But for starters, know that “Rebranded Mickey Mouse” refers to the video’s protagonist (O’Malley) – a young man who has given up his original human identity to embody a Jokerfied reboot of the Disney character.
O’Malley’s expertly tweaking the empty-headed Hollywood trend of gritty, “adult” adaptations of kiddie IP – like the just-announced TV series depicting Winnie the Pooh’s old pal Christopher Robin as “a disillusioned New Yorker navigating his quarter-life crisis with the help of the weird talking animals who live beyond a drug-induced portal outside his derelict apartment complex.”